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About Us
Bloom forms part of the largest group of independent specialist catalogues in the country but is still family-owned and run. The parent group - Scotts & Co. now manages customer service and order fulfilment on behalf of 10 other specialist catalogues; including Scotts of Stow, The Traditional Garden Supply Company, Cucina Direct, The Original Gift Company, Expert Verdict, Ancestral Collections, Viva Direct and Renwoods Solutions, Artigiano and Spirito D'Artigiano. Each of these businesses retains its unique character, but with the backing of a group that understands the importance of diversity in catalogue, shop and online retailing.
Bloom flowers are reproduced with such skill that they're recognised as the best on the market, praised by journalists, sought after by interior designers and much loved by customers throughout the UK. So realistic that even bees are fooled, Bloom's stunning handmade arrangements, with their "just cut from the garden" look are perfect in every minute botanical detail; most come already arranged in vases with clear, water-effect resin to stabilise them and complete the illusion.
Flowers so real even the bees are fooled
We believe our floral artists are the most talented in the business, using real living plants (not photographs) as their models. That's why every flower is made by hand in up to 40 separate stages, from the painstaking curling of the fabric to the botanical precision involved in assembling each part of the flower's anatomy.
Yes we're striving for perfection. But when you're reproducing nature - from the velvety dewy freshness of a rose or the exotic magic of an orchid - nothing else will do!
Decorating with Blooms
Blooms can go where real flowers won't survive - bright sunlight, dim corners, draughty halls. Interior designers and decorators like to have a wardrobe of silk flower arrangements to bring out in their proper season. Orchids can be displayed all year round and are particularly good in offices where central heating fluctuations are death to real plants and flowers. Bathrooms are particularly unforgiving when it comes to keeping plants and flowers looking their best. The lack of light and a wide range of temperatures is enough to see off the hardiest plant. The beauty of a Bloom arrangement is that it looks good anywhere and will stay looking good for years to come.
All Bloom flowers are utterly realistic, meticulously made and truly gorgeous!
The gift that lasts forever
Give Bloom flowers to people who are special to you. We'll send them for you; just choose the arrangement you want, and for £3.95 we will wrap it beautifully in our elegant Bloom gift bags, complete with your personal message on a gift card. You decide the wording and we will do the rest.
